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Messaging Trends 2026

Discover the current trends in business communication based on 628 billion mobile channel interactions that took place on our platform in 2025 and a review of the 3.8 trillion messages exchanged over the past 20 years.

Deep dive into report highlights
AgentOS platform UI showing a customer profile panel with contact and engagement data alongside a real-time activity feed, surrounded by floating labels for five AI agent types: eCommerce, WhatsApp, Voice, Email, and Payment.

AgentOS playbook: The enterprise playbook for agentic customer experiences.

Messaging Trends Report 2026.
Tablet displaying the cover of The advertiser's engagement playbook by Infobip, featuring images of people enjoying food and drinks, on a bold branded background.

The advertiser's engagement playbook.
A woman working at a café table on a tablet. A message reads, “Hi, Mia! You’ve unlocked a month’s worth of free white papers with Easy Book. Select the option you’d like to activate.” Beside it are two Omdia cards: “Rich Communications Services—Igniting business messaging with rich conversations” and “RCS poised to grow revenue for enterprise,” each with “Download now.”

RCS has evolved from a promise into performance.
A decorative photo of a book called mastering shopping season with conversational messaging. The Infobip logo is in the top right corner. On the right of the book cover is a young girl in an orange sweater smiling at her phone.

Mastering shopping season with conversational messaging.
A promotional image featuring two tablets displaying a digital booklet titled "PLAY TO WIN: The gamification playbook" by Infobip. The booklet cover features a female basketball player attempting a slam dunk and an American football player in uniform holding a football, with a soccer ball nearby. The background gradient is teal with scattered abstract shapes in orange and green. The Infobip logo appears in the top left corner.

The gamification playbook.

The sports fan engagement report.
A stack of dark-colored booklets lying on a light surface. The top booklet has the title in large pink letters, “How North American customers want to hear from brands,” with a dotted map outline of the United States next to it. The booklet also features the Infobip logo and tagline “Master the channels, messages, and timing that truly connect.”

How North American customers want to hear from brands.

Platform Messaging Trends Report 2025.

The AI advantage: How leading brands thrive in a 24×7 customer world.

Unlock New RCS Revenue Streams: Omdia & Infobip White Paper (2025).
eBook titled "Hyper-Personalization: Intelligent Customer Engagement for Business Growth." The cover features a modern black design with rounded colorful shapes, the Infobip and IDC logos, and a photo of a smiling woman using a smartphone while working with packages.

Hyper-personalization: Intelligent customer engagement for business growth.