Infobip Powers SM Supermalls’ Digital Engagement with advanced solutions and Viber for Business

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Manila, Philippines, 21 April 2026 – Infobip, a global cloud communications platform, has deepened its partnership with SM Supermalls, the Philippines’ largest mall operator, to leverage Infobip’s SaaS solutions and Viber for Business to enhance the customer experience across both physical and digital touchpoints.  

The collaboration, which builds on a longstanding relationship between Infobip and SM Supermalls, reflects how large Philippine enterprises are adapting to changing consumer behavior, as Filipino mallgoers increasingly expect faster, more personalized, and mobile-first interactions from brands.   

Guray Ozturk, Infobip’s Head of Customer Growth for Asia-Pacific, said the partnership provides SM Supermalls with access to Infobip’s SaaS platform and Viber solutions to roll out data-driven campaigns at scale. These campaigns include personalized offers, promotions, and re-engagement messages sent to customers who opted in to receive marketing communication from the brand. ​​They can be triggered by customer-initiated actions such as connecting to mall Wi-Fi and other intentional digital interactions within SM malls.  


As customer expectations continue to evolve, we are focused on meeting mallgoers where they already are – on their mobile phones. By working with SM Supermalls and leveraging our SaaS platform together with Viber for Business, we are enabling more timely, relevant, and personalized engagement that strengthens customer loyalty while supporting SM Supermalls’ broader digital strategy.”

Guray Ozturk

Infobip’s Head of Customer Growth for Asia-Pacific

Through this approach, SM Supermalls is able to move beyond traditional, one-size-fits-all promotions and deliver more tailored campaigns that answer customer needs, encourage repeat visits and strengthen long-term customer relationships. The use of rich types of Viber Business Messages also allows SM Supermalls to provide a more intuitive and seamless customer experience across both physical and digital touchpoints.  

The initiative also supports SM Supermalls’ objectives of driving foot traffic, encouraging repeat visits, and strengthening customer loyalty through a more data-led engagement model. By gaining deeper insights into opted-in customer behavior and engagement patterns, the company is able to continuously refine its campaigns and develop new use cases aligned with evolving shopper needs. 


At SM Supermalls, we put an emphasis on creating meaningful moments for the communities we serve. Today, personalization means recognizing that our shoppers belong to tribes shaped by shared passions and lifestyles. By turning digital insight into real-world experiences, we engage each community in ways that feel personal and purposeful. Together with Infobip and Viber for Business, we’re building deeper connections, so every SM mall visit feels less like a transaction, and more like a place where people truly belong.”

Joaquin L. San Agustin

Group Head and Executive Vice President for SM Supermalls’ Shopping Center Management Corporation (SCMC)

This partnership with SM Supermalls reflects a broader shift among Philippine retailers toward data-led digital engagement and loyalty programs, positioning Infobip as a strategic partner enabling enterprises to leverage Viber for Business to modernize customer experience in a highly mobile-first market. 


Filipino shoppers today expect more than transactional updates. They want seamless and convenient experiences. Working with Infobip, we’re enabling enterprises like SM Supermalls to engage customers on Viber in ways that are relevant, trusted, secure, and integrated into customers’ mobile-first lifestyles.”

Cecile Tizon

Senior Director, Global Enterprise Sales & Philippines Commercial Director at Rakuten Viber

Infobip works closely with some of the world’s largest enterprises, providing the AI-driven infrastructure required to run customer engagement at scale. Designed for high-volume environments, its platform enables organizations to automate journeys, execute sophisticated campaigns, and deliver consistent, personalized experiences at every stage of the customer journey.  

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey, with AI as the driving force of innovation. Through a single, natively built platform, Infobip delivers omnichannel engagement, identity, user authentication and contact centre solutions that help businesses and partners overcome the complexity of consumer communications while driving growth and increasing customer loyalty. Infobip is focused on enabling and accelerating AI adoption as it continues its transformation into an AI-first company. Infobip’s technology has the capacity to reach over seven billion mobile devices in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. The company was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include:

  • Infobip named the number one Established Leader in the Juniper Research RCS for Business 2026 Leaderboard (Feb 2026)  
  • Infobip recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan (Oct 2025) 
  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024) 
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)